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PROJECT:
PROJECT:

MTV–The Ride

MTV–The Ride

MTV–The Ride

ABOUT:
ABOUT:

The Ride is one of MTV’s most successful shows. After running for many years the series was in need of new identity. The soulution was to give it a modern, clean and infinitely flexible identity and motion language, befitting of the vast array of stars who appear from a multitude of genres. The identity adaptes with each act and an the expressive graphic language can be tailored to each show. 

The Ride is one of MTV’s most successful shows. After running for many years the series was in need of new identity. The soulution was to give it a modern, clean and infinitely flexible identity and motion language, befitting of the vast array of stars who appear from a multitude of genres. The identity adaptes with each act and an the expressive graphic language can be tailored to each show. 

The Ride is one of MTV’s most successful shows. After running for many years the series was in need of new identity. The soulution was to give it a modern, clean and infinitely flexible identity and motion language, befitting of the vast array of stars who appear from a multitude of genres. The identity adaptes with each act and an the expressive graphic language can be tailored to each show. 

The Ride is one of MTV’s most successful shows. After running for many years the series was in need of new identity. The soulution was to give it a modern, clean and infinitely flexible identity and motion language, befitting of the vast array of stars who appear from a multitude of genres. The identity adaptes with each act and an the expressive graphic language can be tailored to each show. 

The Ride is one of MTV’s most successful shows. After running for many years the series was in need of new identity. The soulution was to give it a modern, clean and infinitely flexible identity and motion language, befitting of the vast array of stars who appear from a multitude of genres. The identity adaptes with each act and an the expressive graphic language can be tailored to each show. 

AGENCY:

Rokabye

DESIGN  •  ART DIRECTION 
16×9
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logo-versions-02-1400×787-1
16×9

Adapatable logo system that expandes to fit any name.

Screen-Shot-2019-11-21-at-18.10.36-1400×787-1
Screen-Shot-2019-11-20-at-17.54.40-1400×786-1
16×9

A fexible grid system that creates diversity between shows

16×9

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