The Ride is one of MTV’s most successful shows. Each episode follows a celebrities ride to fame, highlighting some their most important milestones along the way and culminates with a spotlight on the moment that changed it all.
After running for many years the series was in need of new identity and visual design system. The solution was to give it a modern, clean and infinitely flexible identity and motion language, befitting of the vast array of stars who appear from a multitude of genres. The identity adapts with each act and the expressive graphic language can be tailored to each show.