Glassworks are independent vision specialists based in Tel Aviv. They offer a unique customer experience — from their library of carefully selected frames by independent designers to their world class treatment and equipment. All of which is housed within their UNESCO-listed building in 'The White City'.
Prior to their launch, I was approached by the founders of Glassworks to create a visual identity that embodied their vision of a fresh approach to eye-care and customer experience in Tel Aviv. Their flagship retail space was to be the central touchpoint for the brand, housed in 'The White City' the UNESCO-listed building was fitted with locally sourced materials, and finished with various plaster techniques typical of traditional Middle Eastern architecture. It was important that the brand art direction would compliment and celebrate the areas rich architectural heritage as one of the worlds finest collections of buildings from the Modernist Movement.