Violet magazine invites the most talented and highly sought-after female photographers, stylists, editors, artists and writers in the world to collaborate and make each issue of Violet a landmark. After years in print the editorial was ready to make its digital debut.
After years in print Violet was preparing to make its mark in the world of digital. As part of this transition they needed to launch a temporary preview site to allow them to begin the commercial conversions that would lead them to launching a larger platform. It was also an opportunity to inform a wider audience of upcoming calendar dates and provide a more in-depth look at content supplementary to the print edition.
This shift into a wider user-base required us to rethink the design, art direction and content strategy for the platform. We focused on what we could pull from the printed material as well integrating low maintenance, high value curated content from around the web.